From Obscurity to Acquisition: Why Partnering with a CPG Search Firm Like Consumer Connection Can Be Your Game Changer
In today’s consumer goods landscape, the line between getting overlooked and getting acquired comes down to your network, your strategy, and the talent you put in place. Recent headlines tell the story.
- Bubbies Ice Cream was acquired by Marubeni America to tap global distribution and accelerate growth.
- Unilever acquired Dr. Squatch for its digitally native brand power and ability to scale beyond North America.
- E.l.f. Beauty’s billion dollar deal for Rhode, founded by Hailey Bieber, shows how community engagement and brand innovation drive value.
- Hershey’s acquisition of LesserEvil reflects a push into better for you snacking with leaders who are aligned on mission.
- TSG Consumer’s acquisition of fragrance brand PHLUR highlights the value of investors who protect creative vision while expanding reach.
The through line is clear. Acquirers invest in more than products. They bet on people, brand story, cultural fit, and scalable systems. That is where Consumer Connection comes in.
Why Consumer Connection is Your Strategic Advantage
1. We are industry insiders, not just recruiters
These outcomes did not happen by accident. They emerged from relationships, category expertise, and the ability to recognize authentic growth potential and acquisition appeal.
What we bring
- Deep insight into CPG category trends, buyer motivations, and cultural alignment
- A curated network of proven leaders who can guide your next phase
2. Top tier decision makers change outcomes
Unilever did not choose Dr. Squatch only for its marketing. Strong leadership and cultural connection mattered. The Rhode team’s continued involvement post acquisition preserved authenticity and momentum.
How Consumer Connection helps
- We source and vet executives who bring operational excellence, cultural leadership, and community resonance
- We support smooth leadership transitions that signal brand integrity to acquirers
3. We save you time and protect focus
You should not spend weeks sorting resumes or running interviews that go nowhere. We streamline the pipeline and present only high fit, high impact candidates.
The benefit
- You keep your focus on product, brand story, and market expansion while we run the hiring process
- You reduce risk, shorten time to hire, and move faster toward acquisition readiness
What This Looks Like In Real Time
Imagine you are ready to scale and need a Head of Brand Marketing or a CPG Strategy leader who understands influencer led growth, retail partnerships, and cultural traction. We activate our specialized network, evaluate for on brand leadership, and deliver a short list of the most promising hires.
With Consumer Connection, you are not just filling a seat. You are building toward the moment when the right buyer calls.
Your Golden Ticket to Acquisition Readiness
Consumer Connection is more than a search firm. We are partners to emerging and established brands across the consumer landscape.
What you gain
- CPG expertise. Guidance from people who understand what acquirers prioritize today
- Leadership that matches your brand. Strategic hires who drive scale while protecting your brand DNA
- Efficiency and precision. No wasted time, fewer mis hire costs, the right leaders at the right time
We also meet you where you operate. Our team includes Consumer Products Recruiters, CPG Recruiters, and Consumer Packaged Goods Recruiters who understand the full value chain. For growth in specific verticals, we support brands with Food and Beverage Recruiters, Natural Foods Recruiters, Natural Products Recruiters, Beauty Industry Recruiters, and eCommerce Recruiters. On the commercial and operational side, we place leaders through our Category Management Recruiters, Shopper Marketing Recruiters, and Supply Chain and Operations Recruiters. This breadth helps you build the exact team an acquirer wants to see.
Let’s move you from interesting brand to strategic acquisition target. Connect with us at ccinc.org so we can align on your hiring plan and position you to be ready when the opportunity arrives.
