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Hiring Strong Plant Leadership in the Consumer Packaged Goods Industry

Wed, 15 Apr 2026 15:00:55 GMT

Hiring Strong Plant Leadership in the Consumer Packaged Goods Industry

Across the consumer packaged goods industry, one of the most critical hires a company can make is the right Plant Manager or Plant Director. At Consumer Connection, we see firsthand how the right leadership at the plant level can transform performance across the consumer packaged goods industry.

Manufacturing facilities are the heartbeat of the consumer packaged goods industry. When the right Plant Manager or Plant Director is in place, companies see stronger safety cultures, improved operational efficiency, better labor engagement, and more resilient supply chains across the consumer packaged goods industry.

The Challenge of Hiring Plant Leaders

But hiring these leaders in the consumer packaged goods industry isn’t always easy.

Many facilities across the consumer packaged goods industry are located in rural areas or regions where the talent pool is limited. At Consumer Connection, we frequently partner with companies in the consumer packaged goods industry facing exactly this challenge, how to identify strong operational leaders even in the toughest hiring markets.

The Value of Industry Expertise

That’s where our deep expertise in the consumer packaged goods industry comes into play.

Our team at Consumer Connection has built long standing relationships with plant leadership across the consumer packaged goods industry. We understand the difference between a strong operations leader and a transformational Plant Manager or Plant Director who can truly elevate performance in the consumer packaged goods industry.

Because we focus specifically on the consumer packaged goods industry, we’re able to identify leaders who bring the right combination of lean manufacturing expertise, team leadership, food safety knowledge, and operational discipline required to succeed in the consumer packaged goods industry.

Success in Challenging Hiring Markets

And importantly, Consumer Connection has successfully helped companies hire plant leadership in some of the most challenging locations across the consumer packaged goods industry, areas where traditional recruiting methods often fall short.

Why Plant Leadership Is a Critical Hire

At Consumer Connection, we partner with companies across the consumer packaged goods industry to recruit leaders in operations, supply chain, finance, marketing, and sales, but plant leadership remains one of the most critical and impactful hires organizations make in the consumer packaged goods industry.

Because when the right Plant Manager or Plant Director is leading the operation, the entire consumer packaged goods industry supply chain performs better.

Partnering with Consumer Connection

If your company is looking to strengthen plant leadership in the consumer packaged goods industry, Consumer Connection is ready to help you identify the talent that will drive operational success.

Learn more about our recruiting expertise in the consumer packaged goods industry at ccinc.org.

7 Recruiting Challenges CPG Companies Face

Mon, 13 Apr 2026 15:00:17 GMT

7 Recruiting Challenges CPG Companies Face

Hiring top talent in the consumer packaged goods industry isn’t easy. At Consumer Connection , we help companies navigate the toughest recruitment challenges and secure leaders who drive real business impact across supply chain, operations, finance, marketing, and sales .

Here are the 7 biggest recruiting challenges in CPG :

1. Limited Talent Pools

Specialized roles like VP of Supply Chain, Plant Directors, Chief Commercial Officer, Regional Account Managers, and marketing leaders are in high demand across the consumer packaged goods industry, making the right candidates hard to find.

2. Tough Locations

Many manufacturing sites are in rural or secondary markets, and finding experienced talent willing to relocate is a common challenge.

3. Slow Hiring Processes

Top candidates move quickly. Lengthy interview timelines or delayed decisions can cost companies their first-choice hires.

4. Demand for Tech-Savvy Leaders

AI, automation, and data-driven operations are reshaping the consumer packaged goods industry, requiring leaders with both traditional experience and digital expertise.

5. Competition From Other Industries

E-commerce, tech-driven manufacturing, and logistics are all competing for the same leadership talent, raising the stakes for CPG companies.

6. Scaling Leadership Post-Investment

PE-backed and high-growth brands often need to expand their leadership teams rapidly. Finding executives who have successfully scaled businesses in the consumer packaged goods industry is critical.

7. Cultural Fit Matters

Misaligned leaders can disrupt operations and slow growth. Evaluating cultural fit alongside technical skill is essential in the consumer packaged goods industry.

At Consumer Connection , we specialize in helping companies across the consumer packaged goods industry hire the right leadership, whether it’s a Plant Director in a challenging location, a supply chain executive, or a commercial leader ready to scale a brand.

We combine deep industry knowledge, a strong talent network, and a proven process to help you hire efficiently and strategically. Because in the consumer packaged goods industry, the right leaders make all the difference.

Learn more about how we help CPG companies hire smart at ccinc.org.

Why a Streamlined Interview Process Is Key to Securing Top Talent

Mon, 30 Mar 2026 05:02:38 GMT

Why a Streamlined Interview Process Should Be Built Before You Start Your Search

When companies begin a hiring search, the first instinct is usually to focus on the candidate profile, skills, experience, industry background, leadership style. But one of the most overlooked factors in successfully landing top talent has nothing to do with the candidate at all. It’s the interview process itself.

A well defined, streamlined interview process should be established before the first candidate is even introduced. Without it, even the strongest opportunities can lose momentum and more importantly, lose great candidates.

The Cost of a Slow Hiring Process

Today’s candidates move quickly. Top professionals are often engaged in multiple conversations at once, and the companies that communicate clearly and move efficiently are the ones that secure the best talent.

Long interview timelines create several risks:

Candidates assume the company struggles with decision making
Interest from the company appears unclear
The opportunity loses excitement and urgency
Competitors move faster and secure the talent

When a process drags on, candidates begin to question the organization itself, how decisions are made, how aligned leadership is, and whether the role is truly a priority.

A Real Example: When Process Costs You Talent

Recently, we partnered with a client on a leadership search. We quickly identified two strong candidates who were excited about the opportunity and aligned with the role.

However, the interview process stalled.

Over the course of two months, the candidates had only completed two phone screens. Scheduling challenges and internal decision delays slowed progress significantly.

Ultimately, both candidates withdrew from the process.

Their feedback was consistent:

The process felt too slow

They were concerned about how decisions were made internally

They questioned the level of urgency and commitment to the role

The opportunity itself wasn’t the issue, the hiring process was.

Resetting the Process

After losing those candidates, we worked with the client to restructure their interview process before continuing the search.

We established a clear and efficient framework:

Initial interview with the hiring manager
Panel interviews scheduled within the same week
Onsite visit with key stakeholders
Decision within 48 hours

With alignment across the leadership team and calendars reserved in advance, the next candidate experience looked very different.

The Result: A Hire in Four Weeks

Once the process was streamlined, the impact was immediate.

Within four weeks , the client successfully completed the entire hiring process:

First interview

Onsite visit

Offer extended and accepted

Not only did the candidate accept the role, but they also cited the clarity and efficiency of the process as a positive signal about the organization.

How to Prepare Your Interview Process Before Launching a Search

Before beginning any leadership search, companies should align internally on a few critical elements:

1. Define the Interview Stages

Limit unnecessary rounds. Each interview should have a clear purpose and evaluation criteria.

2. Align Stakeholders Early

Ensure decision makers are available and committed to providing feedback quickly.

3. Reserve Interview Time in Advance

Blocking time on calendars early prevents scheduling delays that stretch processes by weeks.

4. Establish a Decision Timeline

Agree on when feedback is due and how quickly a final decision will be made.

5. Communicate the Timeline to Candidates

Transparency builds trust and keeps candidates engaged.

Why Partner with Consumer Connection for Your Next Search

Building the right hiring process is just one of the ways the right recruiting partner can add value.

At Consumer Connection , we work closely with leadership teams before a search even begins to ensure the foundation is in place for success. That includes aligning on the candidate profile, defining an efficient interview structure, and setting clear expectations for timelines and decision making.

Our team specializes in recruiting across the consumer products industry, supporting companies as they build leadership teams in supply chain, operations, finance, marketing, and sales. Because we stay closely connected to the talent market in these functions, we understand how candidates evaluate opportunities and what it takes to keep them engaged throughout the hiring process.

More importantly, we help companies avoid common hiring pitfalls, like slow processes that cost organizations top talent.

The best candidates are rarely available for long. With the right preparation and the right recruiting partner, companies can move decisively and secure the talent that will drive their next stage of growth.

If you're preparing for a leadership hire, Consumer Connection is ready to help you build the right process and connect you with the right people to make it happen.

Exciting Career Opportunities in Food & CPG: Procurement Manager and R&D Applications Specialist

Wed, 17 Sep 2025 00:33:26 GMT

Exciting Career Opportunities in Food & CPG: Procurement Manager and R&D Applications Specialist

The consumer packaged goods (CPG) and food manufacturing industry continues to expand, driving demand for innovative products, efficient supply chains, and skilled professionals. Two exciting career opportunities have opened up for experienced leaders looking to make an impact: Procurement Manager and R&D Applications Specialist .

Whether your expertise lies in supply chain strategy or food product innovation, these roles offer the chance to shape the future of the food industry.

Procurement Manager – Food & CPG Sector

The Procurement Manager role is designed for a strategic thinker with a strong background in procurement, supply chain management, and vendor partnerships. This position is ideal for professionals with a proven track record in ingredient sourcing, contract negotiation, and supplier relationship management.

Key Responsibilities:

Lead category-level sourcing strategies to align with business goals
Manage end-to-end procurement processes, including RFPs, cost modeling, and supplier onboarding
Conduct strategic market analysis and mitigate supply risks across global networks
Partner with R&D, Quality, and Manufacturing teams to qualify new suppliers and materials
Oversee pricing activities, cost validation, and forecasting
Implement supplier scorecards and performance improvement initiatives
Build efficient tools, dashboards, and SOPs to improve procurement execution

Ideal Candidate Profile:

5+ years of procurement or supply chain experience, preferably in CPG or food manufacturing
Expertise in ingredient sourcing, vendor management, and contract negotiation
Strong Excel skills and familiarity with ERP or procurement platforms
Experience managing both ingredients and packaging procurement is highly valued
Collaborative leader with the ability to coach and guide team members

This is a high-impact supply chain and operations leadership role, where you’ll play a critical part in shaping sourcing strategies and driving operational excellence in the food industry.

R&D Applications Specialist – Food Science & Innovation

The R&D Applications Specialist role is perfect for a food scientist or product developer passionate about innovation, application development, and technical customer engagement. This position focuses on creating food and beverage applications that align with consumer trends, with an emphasis on coconut-based ingredients and functional food solutions.

Key Responsibilities:

Partner with sales teams to identify customer needs and deliver tailored recipe solutions
Conduct application development, sensory evaluations, and prototype testing
Create compelling customer presentations and product demos
Collaborate cross-functionally to bring new products from concept to commercialization
Gather and share market intelligence and competitive analysis to inform product innovation
Attend industry trade shows and customer meetings to showcase technical expertise
Train and support internal teams and distribution partners in technical selling

Ideal Candidate Profile:

Bachelor’s degree in Food Science, Food Technology, or related field
Strong background in food formulation, product development, and B2B customer engagement
Experience with food ingredients (coconut expertise is a plus)
Excellent communication and presentation skills, able to bridge technical and non-technical audiences
Creative, team-oriented, and passionate about food innovation

This role offers the chance to be at the forefront of food product development, helping bring innovative concepts to life while working closely with customers, sales, and R&D teams.

Why These Roles Matter

Both positions are critical to the success of fast-growing food and beverage brands. The Procurement Manager ensures that supply chains remain resilient, cost-effective, and scalable, while the R&D Applications Specialist drives innovation and customer solutions.

Together, they reflect the balance of operational excellence and creative product development that powers today’s food industry.

If you’re looking to advance your career in the CPG and food manufacturing sector, these roles provide an exciting opportunity to make a meaningful impact.

Why Partner With a Specialized CPG Recruiter?

Finding professionals with expertise in procurement, supply chain, and food innovation can be challenging in today’s competitive market. That’s where partnering with a niche CPG recruiter makes all the difference. With deep connections across the industry and a clear understanding of what makes candidates successful in highly specialized roles, a recruiter with CPG focus helps companies:

Identify and attract top-performing talent quickly
Save time by reducing the noise of unqualified applicants
Ensure stronger long-term hires by matching technical expertise with company culture

At Consumer Connection, our team includes CPG Recruiters , Food & Beverage Recruiters , Natural Foods Recruiters , Consumer Packaged Goods Recruiters , and Supply Chain & Operations Recruiters . For brands focused on innovation, we also provide access to Category Management Recruiters , Shopper Marketing Recruiters , Beauty Industry Recruiters , and eCommerce Recruiters who understand the evolving landscape.

For growing food and beverage brands, partnering with a specialized recruiter isn’t just about filling roles—it’s about building strong teams that fuel innovation and growth.

From Obscurity to Acquisition: Why Partnering with a CPG Search Firm Like Consumer Connection Can Be Your Game Changer

Tue, 16 Sep 2025 22:58:19 GMT

In today’s consumer goods landscape, the line between getting overlooked and getting acquired comes down to your network, your strategy, and the talent you put in place. Recent headlines tell the story.

Bubbies Ice Cream was acquired by Marubeni America to tap global distribution and accelerate growth.
Unilever acquired Dr. Squatch for its digitally native brand power and ability to scale beyond North America.
E.l.f. Beauty’s billion dollar deal for Rhode, founded by Hailey Bieber, shows how community engagement and brand innovation drive value.
Hershey’s acquisition of LesserEvil reflects a push into better for you snacking with leaders who are aligned on mission.
TSG Consumer’s acquisition of fragrance brand PHLUR highlights the value of investors who protect creative vision while expanding reach.

The through line is clear. Acquirers invest in more than products. They bet on people, brand story, cultural fit, and scalable systems. That is where Consumer Connection comes in.

Why Consumer Connection is Your Strategic Advantage

1. We are industry insiders, not just recruiters

These outcomes did not happen by accident. They emerged from relationships, category expertise, and the ability to recognize authentic growth potential and acquisition appeal.

What we bring

Deep insight into CPG category trends, buyer motivations, and cultural alignment
A curated network of proven leaders who can guide your next phase

2. Top tier decision makers change outcomes

Unilever did not choose Dr. Squatch only for its marketing. Strong leadership and cultural connection mattered. The Rhode team’s continued involvement post acquisition preserved authenticity and momentum.

How Consumer Connection helps

We source and vet executives who bring operational excellence, cultural leadership, and community resonance
We support smooth leadership transitions that signal brand integrity to acquirers

3. We save you time and protect focus

You should not spend weeks sorting resumes or running interviews that go nowhere. We streamline the pipeline and present only high fit, high impact candidates.

The benefit

You keep your focus on product, brand story, and market expansion while we run the hiring process
You reduce risk, shorten time to hire, and move faster toward acquisition readiness

What This Looks Like In Real Time

Imagine you are ready to scale and need a Head of Brand Marketing or a CPG Strategy leader who understands influencer led growth, retail partnerships, and cultural traction. We activate our specialized network, evaluate for on brand leadership, and deliver a short list of the most promising hires.

With Consumer Connection, you are not just filling a seat. You are building toward the moment when the right buyer calls.

Your Golden Ticket to Acquisition Readiness

Consumer Connection is more than a search firm. We are partners to emerging and established brands across the consumer landscape.

What you gain

CPG expertise . Guidance from people who understand what acquirers prioritize today
Leadership that matches your brand . Strategic hires who drive scale while protecting your brand DNA
Efficiency and precision . No wasted time, fewer mis hire costs, the right leaders at the right time

We also meet you where you operate. Our team includes Consumer Products Recruiters , CPG Recruiters , and Consumer Packaged Goods Recruiters who understand the full value chain. For growth in specific verticals, we support brands with Food and Beverage Recruiters , Natural Foods Recruiters , Natural Products Recruiters , Beauty Industry Recruiters , and eCommerce Recruiters . On the commercial and operational side, we place leaders through our Category Management Recruiters , Shopper Marketing Recruiters , and Supply Chain and Operations Recruiters . This breadth helps you build the exact team an acquirer wants to see.

Let’s move you from interesting brand to strategic acquisition target. Connect with us at ccinc.org so we can align on your hiring plan and position you to be ready when the opportunity arrives.

The Importance of Cultural Fluency for CPG Brands in the Social Media Era

alyssa@ccinc.org (Alyssa Eckroth ) — Wed, 05 Feb 2025 17:00:01 GMT

The Importance of Cultural Fluency for CPG Brands in the Social Media Era

In today’s fast-moving digital landscape, social media is more than just a platform for marketing—it is the epicenter of culture. Trends are born, consumer behaviors shift, and brands that fail to engage authentically can quickly fall behind. This is why cultural fluency has become an essential factor for Consumer Packaged Goods (CPG) brands aiming to maintain relevance and connect deeply with their audience.

What is Cultural Fluency, and Why Does it Matter?

Cultural fluency refers to a brand’s ability to understand, engage with, and respond to cultural trends in a way that feels authentic and meaningful to consumers. Unlike static marketing strategies, cultural fluency requires brands to be agile, responsive, and proactive in their engagement with current conversations. Consumers are using social media not only for entertainment but also to stay informed about cultural moments, and they expect brands to participate in ways that align with their values and interests.

A brand that demonstrates cultural fluency can build trust, loyalty, and a strong community. However, failing to recognize cultural moments or, worse, engaging in a tone-deaf manner, can lead to backlash and lost credibility.

Social Media’s Role in Shaping Consumer Expectations

Platforms like TikTok, Instagram, and Twitter (X) dictate much of today’s cultural conversations. Whether it’s a viral challenge, a trending hashtag, or a significant social movement, brands need to be aware of these developments in real time. The most successful CPG brands leverage these platforms not just for advertising but as tools for storytelling, engagement, and community-building.

For example, consider how brands like Pepsi and Nike have used cultural moments to their advantage. Nike’s campaigns often align with societal issues, earning them a dedicated consumer base. On the other hand, when Pepsi’s infamous ad featuring Kendall Jenner was widely criticized for being out of touch, it underscored the risks of engaging in cultural conversations without deep understanding.

How Specialized CPG Recruiters Help Brands Navigate Cultural Fluency

Achieving cultural fluency isn’t just about marketing—it requires having the right talent in place. This is where specialized CPG recruiters, like Consumer Connection , play a crucial role.

1. Recruiting Marketing and Social Media Experts with Cultural Awareness

Consumer packaged goods recruiters focus on finding professionals who not only understand traditional marketing strategies but also have a keen awareness of cultural shifts. These experts are tuned in to digital conversations and know how to create campaigns that resonate with modern consumers.

2. Securing Diverse and Inclusive Talent

A diverse workforce brings a broader range of perspectives, helping brands better understand and connect with different consumer groups. CPG recruiters ensure that companies hire professionals from varied backgrounds who can offer insights into cultural trends and consumer behaviors.

3. Finding Agile and Adaptive Leaders

Cultural fluency requires adaptability. Recruiters specializing in CPG identify leaders who are forward-thinking, data-driven, and capable of adjusting strategies based on evolving consumer expectations.

4. Building Teams for Long-Term Cultural Relevance

Rather than reacting to trends as they happen, brands need teams that can anticipate and proactively engage with cultural shifts. CPG recruiters help build marketing and social media teams with this long-term vision, ensuring that brands remain culturally relevant year after year.

Cultural fluency is no longer optional for brands looking to thrive in the social media era—it is a necessity. Consumers expect brands to be part of cultural conversations in an authentic and meaningful way. Partnering with specialized CPG recruiters can help brands secure the right talent to navigate this landscape effectively, ensuring they stay ahead of trends while maintaining brand integrity.

For CPG companies looking to hire professionals who can drive cultural fluency and social media engagement, working with experienced consumer packaged goods recruiters is the key to success.

Sources:

Navigating New Tariffs: How CPG Recruiters Can Help Brands Adapt

alyssa@ccinc.org (Alyssa Eckroth ) — Tue, 04 Feb 2025 17:00:02 GMT

Navigating New Tariffs: How CPG Recruiters Can Help Brands Adapt

As new tariffs disrupt global supply chains, consumer packaged goods (CPG) brands must adjust their strategies to maintain profitability and competitiveness. These tariffs impact everything from raw material costs to logistics, making it crucial for brands to have the right leadership in place to navigate these challenges. This is why working with us as your specialized CPG recruiters, can provide valuable support.

The Impact of New Tariffs on CPG Brands

Tariffs can create multiple hurdles for emerging and established CPG brands alike, including:

1. Rising Production Costs

Higher tariffs on imported materials and components drive up manufacturing expenses, forcing brands to either absorb the costs or pass them on to consumers.

2. Supply Chain Disruptions

Changes in trade policies may require companies to find new suppliers, renegotiate contracts, or shift production to different regions to avoid excessive tariff costs.

3. Pricing and Profitability Challenges

With increased costs, brands must carefully adjust pricing strategies to remain competitive while maintaining margins.

The Role of CPG Recruiters in Managing Tariff Challenges

Having the right talent in key roles can make all the difference in successfully adapting to tariff-related changes. CPG recruiters can help brands:

1. Find Supply Chain and Logistics Experts

A skilled supply chain leader can optimize sourcing strategies, identify cost-effective suppliers, and minimize tariff-related disruptions.

2. Secure Financial and Pricing Strategists

Finance professionals with experience in tariff impact analysis can develop strategies to manage rising costs while maintaining profitability.

3. Identify Skilled Negotiators

Hiring procurement specialists and trade experts can help brands negotiate better deals with suppliers, mitigate risk, and explore alternative trade routes.

4. Enhance Leadership for Market Adaptation

A well-rounded executive team, including experienced operations managers and strategic planners, can help a brand pivot effectively in response to tariff changes.

Why Work with Consumer Connection?

Consumer Connection specializes in identifying and placing top-tier talent within the CPG industry. By leveraging a deep understanding of market dynamics and industry needs, our recruiters help brands build teams that can:

Adapt to changing trade policies with innovative sourcing and distribution solutions.
Optimize financial planning to mitigate cost increases due to tariffs.
Enhance supply chain resilience by securing leaders with global logistics expertise.

Why Partner with a Niche CPG Recruiter?

alyssa@ccinc.org (Alyssa Eckroth ) — Mon, 03 Feb 2025 18:00:02 GMT

Why Partner with a Specialized CPG Recruiter?

Supply chain and operations are the lifeblood of any successful consumer packaged goods (CPG) company. Finding the right talent for these roles can make or break your efficiency, customer satisfaction, and profitability. That’s why partnering with a recruiter who specializes exclusively in supply chain and operations within CPG can be a game-changer.

Here’s why my approach stands out:

✔ Function-Specific Expertise : I live and breathe supply chain and operations. I understand the nuances of procurement, manufacturing, logistics, and everything in between. When you work with me, you get access to candidates who aren't just "qualified"—they're a perfect fit for your operational goals.

✔ Industry-Focused Network : My connections run deep across CPG. I’m not just a generalist recruiter trying to learn your space—I already know where to find top-tier talent and what motivates them to make a move.

✔ Time Savings, Better ROI : Because I know the roles and their unique requirements, I don’t just send over resumes. I bring you vetted, pre-aligned candidates who are ready to hit the ground running.

In an increasingly competitive talent market, specialization matters. Working with someone who "gets" your functional needs and CPG's unique challenges ensures you’re not just filling a position—you’re strengthening your entire operation.

If you’re ready to find the talent that elevates your supply chain or operations team, let’s connect!

Work With A Specialized CPG Recruiter

alyssa@ccinc.org (Alyssa Eckroth ) — Thu, 30 Jan 2025 16:30:01 GMT

The Power of a Specialized CPG Recruiter

Hiring the right talent in CPG is no easy feat—whether it’s for sales or supply chain & operations , having the right people in place is critical to driving growth and efficiency. But not all recruiters are created equal. Here’s why working with a specialist makes all the difference.

�� For CPG Sales Hiring:

Sales isn’t just about selling—it’s about understanding category management, navigating retail relationships, and driving revenue in an ultra-competitive space. A specialized CPG sales recruiter knows what separates top-performing sales professionals from the rest and has direct access to the talent pool that moves the needle.

�� For CPG Supply Chain & Operations Hiring:

Supply chain and operations are the backbone of any CPG business. From procurement to logistics to manufacturing, every hire impacts efficiency, cost, and customer satisfaction. A specialized recruiter in this space understands the intricacies of these roles and delivers candidates who not only meet qualifications but can truly optimize your operations.

Why Work with a Specialist?

✔ Industry-Specific Knowledge – We understand the challenges, trends, and demands of CPG sales and supply chain roles.
✔ Stronger Talent Network – Because we’re hyper-focused, we already know where to find top talent and how to engage them.
✔ Better, Faster Results – No generic candidate pools—just highly qualified professionals who are the right fit for your business.

When it comes to hiring in CPG, specialization matters. Whether you’re looking for a rockstar sales leader or an operations expert to drive efficiencies, partnering with a recruiter who knows the space can be a game-changer.

Need help finding top talent? Let’s connect!

Why a Consumer Products Recruiter Is Your Secret Weapon in Talent Acquisition

alyssa@ccinc.org (Alyssa Eckroth ) — Fri, 24 Jan 2025 16:45:00 GMT

Why a Consumer Products Recruiter Is Your Secret Weapon in Talent Acquisition

In today’s competitive market, attracting and securing the best talent in the consumer goods (CPG) sector requires a strategic approach. The industry’s rapid evolution, driven by shifting consumer preferences and innovative product developments, means companies can no longer rely on traditional hiring methods. Instead, partnering with a specialized consumer products (CPG) recruiter can transform your hiring process and unlock access to exceptional candidates.

What Does a Consumer Products Recruiter Bring to the Table?

A consumer goods (CPG) recruiter is more than just a middleman in the hiring process. They are industry insiders with a deep understanding of the unique challenges and opportunities in the consumer goods and packaged goods markets. Here are a few ways these recruiters elevate your hiring strategy:

Industry Expertise: A recruiter specializing in consumer packaged goods (CPG) knows the skills and experiences that drive success in this field. They are familiar with roles across marketing, R&D, supply chain, and sales, ensuring a precise match between candidates and your company’s needs.
Vast Talent Networks: The best talent isn’t always actively job-hunting. Recruiters have established networks that allow them to connect you with passive candidates who might not otherwise be on your radar.
Efficient Hiring Process: Time is money in the business world. By partnering with a consumer packaged goods (CPG) recruiter, you streamline your talent acquisition, reducing the time spent sorting through resumes and conducting initial screenings.
Strategic Insights: Beyond filling positions, recruiters provide market insights, including salary benchmarks, emerging skill sets, and hiring trends, helping you make informed decisions.

The Rising Importance of Specialized Recruitment in Consumer Goods

As consumer preferences shift towards sustainability and personalization, companies in the CPG space need innovative thinkers and agile leaders. A specialized consumer goods recruiter ensures you’re not only hiring for today but building a team equipped to tackle tomorrow’s challenges.

For example, the rise of digital transformation in the CPG space demands professionals skilled in e-commerce, data analytics, and omnichannel marketing. These roles require niche expertise, and recruiters with a focus on consumer products are uniquely positioned to identify and attract such talent.

How to Choose the Right Consumer Goods (CPG) Recruiter

Track Record of Success: Look for recruiters who have consistently delivered exceptional talent for roles in the CPG industry.
Understanding of Your Business: The right recruiter takes the time to understand your company’s culture, goals, and challenges.
Customized Recruitment Solutions: No two companies are the same. Your recruiter should offer a tailored approach that aligns with your specific hiring needs.

What's missing from your career?

alyssa@ccinc.org (Alyssa Eckroth ) — Thu, 23 Jan 2025 16:45:00 GMT

What's missing from your career?

Do you have career direction?
How does your position fit into your total career plan?
Are you satisfied with your current responsibilities?
Are you in the right corporate culture?
Do you feel appropriately challenged?
Are you developing the right skill sets?

Are you ready for a career breakout?

Sales Roles that Consumer Connection Recruits:

VP of Sales
Channel Director
National Account Manager
International Sales Manager
National Field Sales Manager
Team Leader
Region Broker Manager
Sales Training Manager
Director of National Accounts
Division or Zone Manager
Key Account Manager
1st and 2nd Line Managers

Trade & Category Management:

VP Trade Marketing
Category Analyst
VP Category Management
Region Marketing Manager
Director Trade Marketing
Director Shopper Insights
Director Category Management
Sales Planning Manager
Trade Marketing Manager
Shopper Marketing Manager
Category Manager
Consumer Insights Manager
Customer Marketing Manager

Finding Top Talent in Consumer Packaged Goods: Why Partnering with Expert Recruiters Matters

alyssa@ccinc.org (Alyssa Eckroth ) — Wed, 22 Jan 2025 16:45:00 GMT

In the fast-paced world of consumer packaged goods (CPG), finding and retaining top-tier talent can be a game-changer. Whether you're a startup carving out a niche or an established brand looking to maintain your competitive edge, partnering with specialized CPG recruiters is a critical step in achieving your business goals. But why is the role of consumer packaged goods (CPG) recruiters so pivotal, and how do you choose the right partner?

The Unique Challenges of Hiring in the Consumer Packaged Goods Industry

The CPG landscape is evolving rapidly. From sustainability trends to technological innovations, the industry requires professionals who are agile, forward-thinking, and deeply knowledgeable. However, finding these candidates isn’t always straightforward.

This is where CPG headhunters excel. With a targeted focus on the industry, these professionals understand the nuances of consumer behavior, market demands, and operational challenges. They bring not only an extensive network of qualified candidates but also insights into industry trends and best practices.

What Makes CPG Headhunters Essential for Your Hiring Strategy?

Deep Industry Expertise: Unlike general recruiters, consumer products headhunters specialize in understanding the complexities of the CPG market. They know what skills and experiences are critical for success in roles like brand management, product development, and supply chain optimization.
Time-Saving Efficiency: Searching for top talent can be time-consuming and resource-intensive. CPG recruiters streamline the process, ensuring only the most qualified candidates are presented for consideration.
Access to Hidden Talent: Many of the best professionals in the CPG space aren’t actively seeking new roles. Recruiters leverage their networks to connect businesses with passive candidates who are open to the right opportunities.
Tailored Recruitment Solutions: The best consumer products recruiters don’t rely on a one-size-fits-all approach. They collaborate with businesses to understand their unique needs and align recruitment strategies accordingly.

Tips for Choosing the Right CPG Recruiters

Proven Track Record: Look for recruiters who have a history of successful placements in the CPG industry.
Industry Connections: Strong relationships with top talent and key industry players are non-negotiable.
Comprehensive Services: From executive search to mid-level placements, choose recruiters who offer a full suite of solutions.
Cultural Fit: A good recruiter understands your company culture and ensures candidates align with it.

Consumer Connection Retained Executive Search

alyssa@ccinc.org (Alyssa Eckroth ) — Tue, 21 Jan 2025 16:30:01 GMT

Consumer Connection Retained Executive Search

Use our retained search services for your leadership hires.

When time, complexity and confidentiality are critical, retained search is the answer. Our retained executive search is specialized for when the need is urgent, the hire will have a significant impact on company performance, or new opportunities emerge that must be quickly addressed.

CPG Retained Search roles:

Board of Directors
President / CEO
Chief Operating Officer
Chief Financial Officer
Chief Marketing Officer
Chief Customer Officer
Chief Information Officer
Chief Procurement Officer
Chief Supply Chain Officer
Managing Director
Executive Vice President

How a TikTok Ban Could Impact Emerging Brands and Small Businesses

alyssa@ccinc.org (Alyssa Eckroth ) — Mon, 20 Jan 2025 18:32:28 GMT

How a TikTok Ban Could Impact Emerging Brands and Small Businesses

In recent years, TikTok has become a vital platform for small businesses and emerging brands, offering an unparalleled opportunity to connect with audiences, drive sales, and build brand identity. However, as discussions of a potential ban on TikTok gain traction, many entrepreneurs are left wondering: what would happen if this marketing powerhouse were suddenly taken away?

TikTok: A Growth Engine for Small Businesses

TikTok's short-form video format has democratized content creation, allowing businesses of all sizes to go viral and reach millions of users with minimal investment. For emerging brands, the platform has been a springboard to:

Boost Brand Awareness: TikTok’s algorithm prioritizes content discovery, enabling small brands to reach new audiences organically.
Engage Authentically: The informal nature of TikTok content fosters genuine connections with consumers, an asset for building trust and loyalty.
Drive Direct Sales: Features like TikTok Shop and "Link in Bio" tools have streamlined the path from content to checkout.

The Potential Fallout of a TikTok Ban

If TikTok were banned, the implications for small businesses and emerging brands could be significant:

1. Loss of a Cost-Effective Marketing Channel

For many small businesses, TikTok has provided an affordable way to gain exposure without relying on traditional advertising. A ban would force these brands to redirect resources to other platforms, which may have higher advertising costs and less organic reach.

2. Reduced Audience Engagement

TikTok’s unique format encourages participation through trends, challenges, and viral sounds. Without it, brands may struggle to find platforms that offer the same level of engagement and user interaction.

3. Disruption of Sales Funnels

Businesses that rely on TikTok Shop or direct traffic from TikTok videos to e-commerce platforms would need to rebuild their sales funnels, potentially losing customers in the process.

4. Increased Competition Elsewhere

If TikTok’s user base migrates to other platforms like Instagram Reels, YouTube Shorts, or Snapchat, the competition for visibility on these platforms will intensify. This could dilute the reach and effectiveness of marketing efforts for small brands.

Strategies for Navigating a TikTok Ban

While the potential loss of TikTok is daunting, small businesses can prepare by diversifying their marketing efforts and exploring alternative strategies:

1. Leverage Other Social Media Platforms

Focus on platforms like Instagram, YouTube, and Pinterest, which offer robust tools for video content and e-commerce integration. Creating platform-specific strategies can help maintain audience engagement.

2. Invest in Email Marketing and Owned Channels

Building an email list and strengthening your website’s presence can safeguard your business against disruptions on social platforms.

3. Tap Into Influencer Partnerships

Influencers can help bridge the gap to new platforms. Partnering with creators who have a presence across multiple channels ensures continued reach and exposure.

4. Experiment with Emerging Platforms

Keep an eye on rising platforms like BeReal or niche-specific apps. Early adoption can position your brand as a leader in new spaces.

Finding Future Supply Chain and Operations Leaders

alyssa@ccinc.org (Alyssa Eckroth ) — Mon, 20 Jan 2025 16:20:36 GMT

Finding Future Supply Chain and Operations Leaders

In today's competitive environment, Supply Chain & Operations Management plays a vital role in an organization's success. A company who is focused on productivity between procurement of raw materials, manufacturing and distribution are sure to see increased profits, efficiencies, and customer satisfaction. The impact Supply Chain & Operations Management has on a company's business operations and future success is significant. If a link in a company's supply chain is not as strong as the one preceding it, this could lead to negative consequences affecting the entire organization. Therefore, it's never been more important to have highly knowledgeable and skilled Supply Chain & Operations Management professionals a part of your team.

Consumer Connection provides you with top candidates who bring unparalleled end-to-end supply chain knowledge specific to the CPG industry. Our candidates are focused on executing effective supply chain management in order to improve profits, efficiencies, and customer satisfaction.

Consumer Connection continually builds and refreshes our national database of the top CPG supply chain, operations, and manufacturing talent in the nation. We've tracked our candidates' successes and careers. We know their strengths and weaknesses, their specific preferences, and how they will add value to your organization.

We've placed thousands of candidates who have performed successfully for CPG manufacturers who go to market through Warehouse, Direct Store Delivery, Bottlers, Distributors and Brokers. Below is a list of Supply Chain & Operation roles for which we typically recruit

Supply Chain, Operations & Manufacturing roles Consumer Connection recruits:

Supply Chain Executive Search—VP, Director, and Manager

Supply Chain Management
Supply & Demand Planning/S&OP
Procurement, Purchasing, and Sourcing
Logistics, Transportation, and 3PL Management
Distribution and Warehouse

Operations/Manufacturing Executive Search—GM, VP, Director, and Manager

Plant Management
Operations Management
Materials Management
Production Planning
Master Scheduling
Continuous Improvement, Lean & Six Sigma
Engineering & Maintenance
Environmental, Health & Safety
Quality Assurance

Finding Your Future CPG Sales Leaders

alyssa@ccinc.org (Alyssa Eckroth ) — Wed, 15 Jan 2025 16:30:00 GMT

Finding Your Future CPG Sales Leaders

In today's competitive environment you need professionals who have the right contacts and a thorough knowledge of the CPG industry. Consumer Connection provides you with candidates who are career driven, willing to relocate, are seasoned road warriors, and have sales success in their DNA.

Since 1982, Consumer Connection has been building and refreshing our national database of the top CPG sales talent. We've tracked our candidate's successes and careers. We know their strengths and weaknesses, their preferences and how they've built their relationships with the trade.

Whether you're starting a new company or launching brand extensions, we know how to find the right candidates—with the right expertise—to successfully meet your needs and fit your company's culture. We will help you through the recruiting process and help you craft the right offer to attract the level of talent who can meet your company's goals.

Sales Roles Consumer Connection recruits:

VP of Sales
National Account Manager
National Field Sales Manager
Region Broker Manager
Director of National Accounts
Key Account Manager
Channel Director
International Sales Manager
Team Leader
Sales Training Manager
Division or Zone Manager
1st and 2nd Line Managers
& More

Trade & Category Management:

VP Trade Marketing
VP Category Management
Director Trade Marketing
Director Category Management
Trade Marketing Manager
Category Manager
Customer Marketing Manager
Category Analyst
Region Marketing Manager
Director Shopper Insights
Sales Planning Manager
Shopper Marketing Manager
Consumer Insights Manager
& More

Consumer Connection's Proven CPG Search Process

alyssa@ccinc.org (Alyssa Eckroth ) — Tue, 14 Jan 2025 16:30:01 GMT

Our Proven Search Process for CPG Recruitment

Understand your business objectives and corporate culture
Understand your people management style and hiring process
Know position requirements
Develop the search strategy including:
Search in-house database of 130,000 candidates
Networking with Buyers, Brokers, Retailers and Manufacturers
Use in-house researchers to source candidates
Select best qualified candidates who fit your specifications to interview
Facilitate interviews
Conduct thorough reference checks
Participate in final discussions to bring search to closure
Follow up during new hire period to ensure mutual satisfaction

Category Expertise Matters

alyssa@ccinc.org (Alyssa Eckroth ) — Mon, 13 Jan 2025 17:42:55 GMT

CPG Category Expertise Matters for New Talent

Does expertise in salty snacks translate to dairy/deli? If you can't take the chance to train new talent in the specifics of your category, Consumer Connection can help you find the right talent with the deep category expertise you require.

As the nation's leading search firm for top sales , marketing , supply chain, operations and manufacturing talent, we earn our reputation daily. Since 1982, Consumer Connection has demonstrated comprehensive understanding and knowledge of all aspects of the consumer packaged goods business.

We know all the key CPG categories and maintain a vast database to track the specific expertise of these candidates. From all categories of Food, mainstream to Specialty/Natural, HBC, Beverage and General Merchandise. If your product is sold through a retail outlet, we can find the right talent for you. For an illustrative list of the categories we recruit in, see below.

We are well networked across all of the CPG channels (manufacturers, wholesalers, distributors, brokers and retailers). This gives us the unique ability to promptly identify and secure the talent that best meets your specs.

Categories We Recruit:

Food
Natural Products
Health & Beauty
Specialty Foods
Cosmetics
Food Service
Beverage- Alcoholic & Non-Alcoholic
Dairy/Deli
In-Store Bakery
Automotive
Housewares
Lawn & Garden
Hardware
Consumer Software
Toys
Gaming
Private Label
Sporting Goods
Consumer Electronics
Marketing Services
Produce
OTC
& More!

Why Consumer Connection for your CPG Search?

alyssa@ccinc.org (Alyssa Eckroth ) — Fri, 10 Jan 2025 16:30:00 GMT

Why Consumer Connection?

We Recruit The Best Talent In Consumer Packaged Goods!

Over 30 years of building rapport with top clients and candidates nationally
Successfully completed over 2,500 CPG search assignments
Database consists of over 130,000 CPG candidates nationally
We speak with over 400 candidates a day
Account Executives average 10 years of experience in CPG recruiting
Our In-house researchers source new candidates daily
We motivate passive candidates into active applicants
Recruiting strategies are customized to meet your goals
Candidates have the skills you require and are promotable to higher levels
Accountable to deliver the right candidates to meet your timelines

Benefits to You

We recruit quality candidates that have not already been identified
Our applicants consistently raise the bar
Prompt completion of search assignments
Minimizes multiple recruiters pursuing the same candidates
Allows you to concentrate on revenue generating projects
Helps keep your high priority HR projects in focus
Joint negotiations increase closing ratios
Consumer Connection gives you access to the finest professionals in the hidden CPG candidate market

Finding Future Supply Chain and Operations Leaders

alyssa@ccinc.org (Alyssa Eckroth ) — Wed, 08 Jan 2025 21:19:07 GMT

Finding Future Supply Chain and Operations Leaders

Supply Chain, Operations & Manufacturing roles Consumer Connection recruits:

Supply Chain Executive Search—VP, Director, and Manager
Supply Chain Management
Supply & Demand Planning/S&OP
Procurement, Purchasing, and Sourcing
Logistics, Transportation, and 3PL Management
Distribution and Warehouse

Operations/Manufacturing Executive Search—GM, VP, Director, and Manager

Plant Management
Operations Management
Materials Management
Production Planning
Master Scheduling
Continuous Improvement, Lean & Six Sigma
Engineering & Maintenance
Environmental, Health & Safety
Quality Assurance

Happy New Year

alyssa@ccinc.org (Alyssa Eckroth ) — Wed, 08 Jan 2025 21:10:39 GMT

Fresh Year, Fresh CPG Recruitment Opportunities: Collaborate with Our CPG Recruiters.

As we enter into 2025, here at Consumer Connection extend our warmest wishes for a prosperous and fulfilling year ahead. The dawn of a new year brings fresh opportunities, and we're here to support you in seizing them, whether you're a brand aiming to expand your team or a candidate eager to advance your career in the consumer-packaged goods (CPG) industry.

For Brands: Building Your Dream Team

In the dynamic world of CPG, assembling a team that embodies innovation, efficiency, and cultural alignment is crucial for sustained success. At Consumer Connection, we specialize in recruiting top-tier talent across various sectors, including:

Sales
Supply Chain
Operations

Our expertise spans diverse industries such as food & beverage, beauty & personal care, health & wellness, pet products, food service, and eCommerce. We pride ourselves on connecting you with candidates who possess both extensive experience and a passion for driving growth.

For Candidates: Elevating Your Career

If you're a professional seeking to make a significant impact in the CPG sector, Consumer Connection is your gateway to exciting opportunities. We collaborate with leading brands to place talent in roles that foster innovation and growth. Explore our current openings in:

Sales
Supply Chain & Operations

We understand that career advancement is more than just a job change; it's about finding the right fit where your skills and aspirations align with organizational goals.

Why Choose Consumer Connection?

Industry Expertise: With years of experience, we have a deep understanding of the CPG landscape and its evolving trends.
Personalized Approach: We take the time to understand your unique needs, culture, and objectives to ensure the best matches.
Proven Success: Our track record includes successful partnerships with brands like Nutpods, Philadelphia Macaroni Company, and Country Archer Provisions.

Testimonials

"Consumer Connection has been a tremendous asset and resource to our team at Philadelphia Macaroni Company. By taking the time to listen and understand our needs, culture, and target profile, they leverage their industry knowledge and relationships to deliver impactful Sales partners using a timely and professional process. I highly recommend them as they are a joy to work with!"
— Susan Clemens, VP-People at Philadelphia Macaroni Company

"Consumer Connection excels at recruiting. They thoroughly understand roles and ask precise questions to refine the search. They assist in defining ideal candidate profiles to negotiating terms and finalizing agreements. In my experience, they are highly effective in finding top candidates."

— Eddie McDonald, Nutpods

~Connect with Us~

Embark on your new journey with Consumer Connection. Let's make 2025 a year of growth and success together!

Thankful for our CPG Community

alyssa@ccinc.org (Alyssa Eckroth ) — Wed, 27 Nov 2024 19:59:34 GMT

A Heartfelt Thanks to Our Clients: The Foundation of Consumer Connection

As we approach the end of the year, it’s the perfect time to reflect on what makes Consumer Connection truly special: our incredible clients and the meaningful work we accomplish together . At Consumer Connection, we don’t just see ourselves as a consulting and recruitment firm; we’re partners in creating lasting success in the consumer packaged goods (CPG) industry , and we couldn’t do it without you.

Celebrating Our Partnership in CPG Recruitment

This year has been a testament to the power of collaboration, especially in the dynamic world of CPG recruitment . From connecting top-tier talent with innovative brands to refining recruitment strategies that attract the best in the business, we’ve been honored to support your growth. The consumer packaged goods industry thrives on adaptability, creativity, and strong leadership—qualities that your companies and candidates embody every day.

Why We’re Grateful

For Your Trust : Partnering with Consumer Connection is a choice we don’t take for granted. Your confidence in us fuels our drive to provide industry-leading CPG recruitment solutions.
For Your Innovation : The CPG space is ever-evolving, and working with forward-thinking clients challenges us to stay ahead of trends and deliver exceptional results.
For Our Shared Success : Whether it’s a successful hire or a game-changing recruitment strategy, your wins are our wins.

Supporting CPG Companies to Find Top Talent

As a leader in consumer packaged goods recruitment , we know how critical it is to match the right talent with the right roles. From entry-level innovators to experienced executives, Consumer Connection specializes in sourcing individuals who bring fresh perspectives, proven expertise, and a passion for building brands consumers love.

Our work doesn’t stop at filling positions—it’s about fostering long-term relationships that drive growth for your company and careers for your employees.

Stay Connected with Consumer Connection

We’re not just reflecting; we’re planning for what’s next. We invite you to join us in shaping the future of CPG recruitment by:

Exploring Our Resources : Visit Consumer Connection for industry insights, recruitment tips, and tools to help your company thrive.
Sharing Your Stories : Have we helped you find your dream candidate or land your dream job in the CPG industry? Let us know! Your success inspires others.
Following Us Online : Stay updated on the latest CPG recruitment trends by connecting with us on social media.

Looking Ahead: Building the Future of CPG Recruitment

As we close this chapter of the year, we extend our deepest gratitude to you—our clients, partners, and friends in the consumer packaged goods industry . Thank you for allowing Consumer Connection to be part of your journey. Together, we’re shaping the future of CPG recruitment and ensuring that great companies find the great talent they need to succeed.

From all of us at Consumer Connection, thank you for being part of our story. Here’s to continued growth, innovation, and collaboration in the year ahead!

Optimize Your Recruitment Experience

Bookmark Consumer Connection today for regular updates, expert insights, and resources to support your success in the consumer packaged goods industry .

Let’s build the future of CPG recruitment together!

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