Finding Mission Driven Talent in the Natural Products and CPG Industry
In the natural products and CPG industry, hiring is not just about filling a position. It is about finding people who share your company’s purpose and have the skills to help your brand grow in a genuine, sustainable way. At Consumer Connection, we specialize in connecting mission driven professionals with companies that want to make a lasting impact.
The best candidates are often not actively job hunting. They are high performers already succeeding in their roles but open to opportunities that align with their values. These individuals are drawn to organizations that stand for something bigger than business alone. That is where we come in.
For more than two decades, Consumer Connection has worked at the crossroads of natural products and CPG. Our network includes professionals from natural foods, clean beauty, supplements, and sustainable home goods — people who understand the balance between purpose, profit, and performance. We partner with clients that sell across natural, conventional, mass, and alternative channels, all united by one mission: to build healthier, more sustainable brands.
We are deeply involved in the natural products community and regularly attend industry events like Expo West and Expo East. These relationships help us stay connected to founders, investors, and top talent who may not be looking but are always open to the right opportunity.
Our expertise spans both sales and supply chain and operations recruiting. We understand the challenges natural brands face — from responsible sourcing and sustainability standards to scaling production while keeping authenticity intact. With over 25 years of experience, we have built a trusted network of professionals who bring both corporate discipline and entrepreneurial agility.
At Consumer Connection, we match people to purpose. We look beyond resumes to ensure that every placement aligns with a company’s culture, values, and long term goals. This approach leads to stronger engagement, higher retention, and faster growth. Our refined recruiting process also saves time and resources by quickly identifying candidates who can make an immediate impact.
The professionals in our network are the innovators and builders who have scaled natural products brands from startup to 100M and beyond. They are strategic thinkers with hands on experience, known for their adaptability and ability to thrive in fast changing environments. They understand that culture fit drives success and that purpose fuels performance.
The success of any natural products brand depends on the people behind it. With Consumer Connection, you gain a recruiting partner who understands your mission and knows how to find the leaders who will take it further. You will benefit from our specialized experience, deep candidate relationships, and proven track record of helping purpose driven companies grow.
If you are ready to build your next great team, we are here to help. Contact Consumer Connection today to find the mission driven talent that will move your brand forward.
