Emerging Brand Recruiters in CPG: Why Consumer Connection Should Be Your Go To Partner

In today’s fast changing Consumer Packaged Goods industry, I see many emerging brands struggle with the same challenge. They need to grow fast, but they also need to hire the right people who understand the pace, passion, and creativity required in a young brand. When a company is entering retail for the first time, scaling DTC, or adding new product lines, every hire becomes important. This is where I step in as a specialized recruiter for emerging CPG brands. My goal is to help founders avoid costly hiring mistakes and move forward with confidence.

Many early stage brands work with small teams and tight budgets. They do not have time to take chances on the wrong hire. I focus on identifying people who can work in ambiguity, take on many roles, and move fast. Not all recruiters understand the unique needs of emerging CPG companies, which is why so many brands choose to work with me and my team at Consumer Connection. I have recently supported companies like Siete Foods, Nutpods, and The Honey Pot during major stages of their growth.

I am fully dedicated to the CPG industry. It is all I do. My work covers the full life cycle of emerging brands, from pre seed launches to companies expanding into national distribution. Because I understand the environment so well, I am able to quickly recognize candidates who have the skills and the entrepreneurial mindset needed for these fast paced roles. This level of focus allows me to complete searches faster and with stronger alignment. It is one of the reasons I am seen as a trusted partner for emerging CPG hiring.

My approach is built on relationships, not transactions. I have spent years building connections across sales, marketing, supply chain, operations, finance, and leadership. This community gives me access to many talented people who are not actively searching for new roles but will consider the right mission driven opportunity. This is a major advantage for any emerging brand that is looking for a high performing hire who can grow with the company.

Culture fit is another focus area that I take seriously. For founder led brands, the culture, mission, and mindset of the team shape the entire business. One wrong hire can shift the energy of the company. I take time to learn the values, goals, and working style of every brand I partner with. I look for people who not only have strong skills, but who also share the passion and drive of the founder. This deeper understanding sets me apart and supports long term success.

I also work in a way that matches the fast pace of emerging CPG brands. My process is flexible, transparent, and highly collaborative. I stay closely connected with founders and hiring managers so they always know what is happening. My goal is to feel like an internal partner rather than an outside service. This hands on approach supports faster hiring without lowering quality.

For any emerging brand that is trying to scale, the right people are one of the most important resources. My work combines industry knowledge, a relationship driven network, a strong understanding of culture fit, and a service experience that supports real growth. These qualities are why so many brands rely on Consumer Connection when they are ready to build high performing teams.

If you are looking for a recruiting partner who understands your world and can help you grow with confidence, I would be happy to support your hiring needs.