Omnichannel Growth and DTC Expansion: What It Means for Hiring in CPG

Omnichannel growth and DTC expansion are no longer optional in the consumer packaged goods industry. They are becoming essential.

At Consumer Connection, we are seeing firsthand how these shifts are reshaping hiring across CPG.

Today’s brands are operating across retail, Amazon, and direct to consumer channels at the same time. This creates significant opportunity, but also introduces complexity across supply chain, inventory, and forecasting.

The recent acquisition of Grüns by Unilever reflects this shift. Large companies are acquiring digitally native brands that have already built strong DTC and omnichannel capabilities. The brands succeeding today are not just growing, they are building scalable and data driven operations.

From our perspective, these changes are directly impacting hiring. Companies need leaders who can manage end to end supply chain, understand DTC data, and operate across multiple channels. There is growing demand for talent that can bring structure to fast growing and complex environments.

As CPG recruiters and supply chain recruiters, we help companies identify leaders who can scale operations, improve forecasting, and align cross functional teams. These roles require more than execution. They require strategic operators who can drive long term growth.

At Consumer Connection, we specialize in recruiting across the consumer packaged goods industry, helping companies hire faster and more effectively. As these trends continue to evolve, having the right leadership in place is what separates companies that scale from those that stall.